How to rank for AI ||The End of Old SEO2025
In this blog post post I will wrote about How to rank for AI they is simple and easy to rank on Google for AI with using E.A.T Formula
The End of Old SEO: Why Ranking #1 is No Longer the Goal
For years, SEO professionals battled fiercely to land their content on the first page of Google—specifically, the coveted #1 spot. But in 2025, that game has changed dramatically. Welcome to the age of Generative Engine Optimization (GEO)—where it’s no longer about ranking #1 in blue links, but being the most trusted source in the eyes of search engines and AI systems.
Let’s dive into why traditional SEO is fading—and how you can thrive in the AI-powered search era.
The Old SEO is Dead: Blue Links Don’t Matter Anymore
In the past:
- Users searched.
- Saw 10 blue links.
- Clicked one.
- Found an answer.
Today:
- Users ask a question.
- Google (or ChatGPT) gives the answer—without a single click.
That means:
✅ It’s no longer about being on the first page.
🚫 It’s about being in the AI-generated answers at the top of the result page.
This is the new SEO battleground.
⚠️ The Real Threat: Google’s AI Overviews
With Google’s AI Overviews now summarizing answers from trusted sites, traffic for many websites has dropped dramatically—some by over 40%.
Why?
Because Google no longer needs to send traffic to your site—it shows your answer upfront.
That’s why the goal is now to be the trusted source AI pulls from, not just to rank in a traditional SERP.
🧠 Unlearn SEO: A New Definition for a New Era
Forget everything you know. Here’s your new definition:
“SEO is the process of becoming the most trusted and referenced source for any given search query, across both search engines and AI platforms.”
To do this, you need to master one framework:
📖 Meet Your New SEO Bible: The E-E-A-T Framework
Google’s trust system is built on E-E-A-T:
- E = Experience
- E = Expertise
- A = Authoritativeness
- T = Trustworthiness
Let’s break it down.
✅ Experience: Show That You’ve Actually Done It
Don’t just write content—live it.
If you’re writing about starting a business, show:
- Case studies
- Real-world photos
- First-hand failures and lessons
Generic content is out. Original, experience-backed insights are in.
✅ Expertise: Demonstrate Deep, Practical Knowledge
Show that you know your topic inside-out.
Example:
If you’ve run a digital agency for 14 years, say it. Mention:
- Clients you’ve helped
- Results you’ve achieved
- Certifications, awards, testimonials
Also:
- Create detailed author bios
- Link to your other work
- Highlight credentials and real projects
✅ Authoritativeness: Get Recognized in Your Industry
Authority today goes beyond backlinks:
- Are you mentioned on top sites?
- Are you a guest on podcasts?
- Are you active on YouTube/Twitter/LinkedIn?
- Are others referencing or quoting your content?
If 10 people recommend a restaurant, you’ll trust it. Same with Google.
💡 Pro Hack: Start a podcast, publish guest posts, or appear on niche YouTube channels.
✅ Trustworthiness: Earn Google’s (and Users’) Confidence
Trust comes from:
- Clear About Us & Contact pages
- HTTPS, fast loading, mobile-friendly sites
- Transparent authorship
- Verified reviews and listings (Google Business, Trustpilot, etc.)
- Structured, skimmable content
On-page SEO matters more than ever—because AI crawlers are now reading and evaluating your entire website to assess credibility.
🎯 The New Target: GEO – Generative Engine Optimization
It’s time to stop thinking about traditional SEO and start thinking GEO.
GEO = Optimizing your brand and content to appear in AI-generated answers.
There are two different arenas now:
- Google’s AI Overviews (Generative Search)
- Conversational AI (ChatGPT, Gemini, Claude, etc.)
Each requires a slightly different strategy.
🔎 Ranking in Google AI Overviews
To appear in Google’s AI Overviews, focus on:
1. Topical Authority
Publish content around latest updates, trends, and breaking news in your niche. Example: Algorithm updates, tech launches, industry shifts.
2. Schema Markup
Use Schema to help Google’s AI understand:
- FAQs
- How-to guides
- Reviews
- Author profiles
🛠 Use WordPress plugins or schema.org to implement.
3. Content for Humans AND AI
Structure your content so that:
- AI can extract quick answers.
- Humans can deep-dive and trust your expertise.
💬 Ranking in Conversational AI (ChatGPT, Gemini, etc.)
Conversational AIs depend on:
- PR Mentions (e.g., Forbes, Business Insider)
- Listicles (“Top 10 marketers in India”)
- Directory listings
- Social presence and thought leadership
💡 Pro Hack: Make listicles mentioning your brand appear on multiple reputable sites. Also, leverage your social media—these signals help conversational AI “decide” who to trust.
🛠️ Your AI-Era SEO Checklist (2025 Edition)
Technical SEO
- ✅ Mobile-optimized
- ✅ Fast-loading pages (Core Web Vitals)
- ✅ Sitemap + Robots.txt
- ✅ Schema markup
- ✅ HTTPS
On-Page SEO
- ✅ Use topic clusters & internal linking
- ✅ Add real images, videos, infographics
- ✅ Include FAQs
- ✅ Avoid fluff; focus on depth
Off-Page SEO
- ✅ Build authority (mentions, citations)
- ✅ Thought leadership (podcasts, guest posts)
- ✅ Directory listings
- ✅ Encourage customer reviews
🚀 Advanced Growth Hacks for 2025
- Competitor Keyword Hijacking: Find keywords your competitors rank for, create better content, and outrank them.
- Guestographics: Share original infographics other sites can embed—earning you backlinks.
- Interactive Blogs: Include quizzes, polls, and tools for higher engagement (and better crawlability).
- Thought Leadership Content: Share strong opinions. Be first to cover trends. Show your face and voice.
❌ 4 SEO Myths to Stop Believing Now
- “Google hates AI content.”
Wrong. Google loves quality, regardless of how it’s written. - “High DA means better ranking.”
Wrong. DA is a third-party metric. Google doesn’t use it. - “More backlinks = better SEO.”
Wrong. Relevance and quality matter far more than quantity. - “SEO is a one-time job.”
Wrong. SEO is an ongoing process. You need to update, adapt, and evolve constantly.
🎯 My Personal Experiment: Building the Future of Blogs
Over the next 3 months, I’m experimenting with:
- Interactive blog formats
- Minimalist landing pages
- Video + blog hybrids
- Schema-heavy structured content
I’ll share updates, wins, and lessons along the way. Link to the live case study is in the description.
📌 Final Takeaway: Become the Most Trusted Voice in Your Niche
If you’re still chasing blue links and spammy backlinks, you’re playing the wrong game.
Be a brand. Be a voice. Be a leader.
Make Google—and AI—believe you’re the best source to answer a question.
Welcome to the future of SEO.
